Have you ever taken a moment to respond to or rate your experience after purchasing a product or receiving a service? This kind of feedback is highly sought after because it provides valuable consumer information and highlights a company’s strengths and weaknesses, allowing them to tailor their service offerings and boost revenue.

So it should come as no surprise that the “candidate experience”, a popular term used today that refers to the overall perception of a company’s recruiting, application, and hiring process, holds an important place in the recruiting world. A candidate’s employer perception and candidate experience greatly influence not only if they will apply to open positions, but whether or not they would accept a job offer from that company.

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