Véronique Leduc is an emerging artist from Montreal. She has a degree in Graphic Design, which she completed in 2008 at Cégep du Vieux Montréal, and has participated in photography and street art exhibitions in both Canada and the United States. In 2016, Véronique made a transition from the fast paced digital world to the slow process of hand-made work.

She now grows flowers to create natural dyes for textiles and watercolor pigments. Her process involves first extracting pigments from the flowers with heat and water in order to dye fabrics later. With these dyes, Véronique creates wall banners, cushion covers, and canvases, bringing nature to your home decor. She also uses pigments to create watercolor paintings.

Veronique’s roots are in Montreal, Canada, but she also draws her inspiration from her travels around the world. In her art practice, she expresses the beauty of biodiversity, care for nature, and the simple splendors of everyday life.

What were your biggest struggles? What was the problem you were experiencing before you came into YES?

“Before I began my coaching with Caroline, I wanted to sell my art yet I didn’t know where to begin. I didn’t have much background in marketing to allow me to further my career as an artist. I especially needed help setting my prices in order to make a profit.”

What did you find as a result of using our services?

“I learned to make a timeline for each month with goals and tasks to achieve. Doing this helped me to see my achievements more clearly. With this process now in place, it allows me to create freely and consistently while also allowing me to focus on learning. It’s really helped me to grow as an artist. I also took several YES workshops about social media and marketing, along with coaching, which helped me to develop a skillset in selling.”

“YES’ services are inclusive, and I really feel like I’m part of a community!”

What stage are you at now? What have been your greatest achievements?

“Through my coaching sessions, I was able to gain confidence about how to move forward in my artistic career. I have been able to make sales using some social media platforms, I have also launched my website, and I’ve also been able to take part in exhibitions and pop-up sales like What the Pop!.”

“Participating at What the Pop has helped me to display my creations, learn about setting my prices, and see which pieces sell more.”

What is next for Véronique Leduc?

“I wish to continue to learn about entrepreneurship because my ambition is to make a living from my craft. I also want to take what I’ve learned and teach natural dyeing techniques to others.  Eventually, I would like to collaborate with other artists and designers.”

You can learn about her process here.

Meet Véronique and view her works of art at What the Pop! on Sunday, September 11th at Centre St-Jax.