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Crafting Your Story For The Media

May 3, 2022 @ 6:30 pm - 8:30 pm EDT


Stories give us a reason to communicate and connect. Well-told stories create something for us to believe in; they make us feel better, smarter, and safer.

Business storytelling is similar. It’s about creating connections between your business and your customers.

This two-hour interactive workshop is designed for individuals who want to increase their storytelling skills. We’ll apply the principles of storytelling plus discuss practical tools and tips to help build an engaging, memorable story. Participants will learn what makes a relevant story, the power of an emotional hook and using data to raise the stakes. Plus, we’ll discuss how to determine your target audience and how to test if your story matters to them.

Speaker: Debbie Hynes, Regional Manager, Communications, Marketing & Brand, CBC Montreal

Pre-registration is required. Available as an online, live streaming webinar only.


May 3, 2022
6:30 pm - 8:30 pm EDT
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