by YES | Nov 2, 2023 | Business, Entrepreneurship
Idea to Action in 7 Steps In a workplace landscape where working ‘smarter’ rather than ‘harder’ actually takes a lot of effort, the importance of making wise choices cannot be understated. Whether you’re starting a company from scratch or trying to generate new...
by YES | Mar 6, 2023 | Business, ELLEvate Women Entrepreneurs, Entrepreneurship, News
Starting a Business in Quebec: Key Steps and Requirements Are you thinking of starting a business in Quebec? Congratulations! Embarking on this entrepreneurial journey can be exciting, but it also comes with challenges, especially when navigating regulations and...
by YES | Dec 16, 2022 | Business, Entrepreneurship
Start a Business: Start with a Problem Many believe that starting a business begins with a grand idea, but in reality, to start a business, you should start with a problem. Successful entrepreneurs often solve pressing problems rather than waiting for a sudden...
by YES | Dec 9, 2022 | Business, Entrepreneurship
A go-to-market strategy (GTM) details how you’ll engage with customers when launching a new product or service. Strategies vary, but the end-goal is always the same: competitive advantage. 1. Define your target market Focus on early adopters—trendsetters with...
by YES | Nov 25, 2022 | Business, Entrepreneurship
Business Idea Validation: Will Your Idea Work? Not sure if your business idea will succeed? Validation is the process of using experimentation and user testing to determine the feasibility of your business idea. By following a structured validation process, you can...
by YES | Nov 4, 2022 | Business, Client Stories, Media Kit, News
L-R: Aki Tchitacov, Valérie Sagine-Toussaint, Alisha Wissanji, and Geoff Wagner | Photo credit: OK George! Studio The winner of the Iris Unger Recognition award for 2022 is Alisha Wissanji. Alisha Wissanji got her start tutoring immigrants when she was just 8 years...
