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Making Art Work: Build Income, Credibility and Visibility
March 5 @ 6:30 pm - 8:30 pm EST
Turn Your Passion into Success: Build Income, Credibility, and Visibility as an Artist!
Are you ready to build a sustainable artistic career? This two-part workshop provides essential tools to help artists strengthen their professional presence, gain visibility, and take actionable steps toward career growth. Led by Caroline Gauthier, MBA, HEC & YES Artist Business Coach and Stacey Lavender, YES Artist Business Coach, these sessions will help you build income, credibility and visibility as an artist.
What You’ll Learn
- Professional Identity & Branding: Define your artistic vision and craft a compelling portfolio that reflects your unique voice.
- Marketing, Outreach & Credibility: Learn how to connect with your audience, position your work effectively, and build recognition in your field.
- Career Planning & Productivity Tools: Implement structured time management and goal-setting techniques to stay focused and make steady progress.
Workshop Details
Part 1: Wednesday, March 5, 2024 – Building Your Artistic Identity
This session focuses on the fundamentals of establishing a professional presence.
You’ll learn how to:
✔ Develop a strong portfolio with essential artist documents (CV, bio, statement, project descriptions)
✔ Craft a compelling personal brand that reflects your values and artistic vision
✔ Strengthen your online presence and visibility across platforms
✔ Build credibility and create opportunities for professional recognition
Part 2: Wednesday, March 12, 2024 – Structuring Your Career for Success
This session provides practical tools to help you turn your plans into action.
Discover how to:
✔ Implement time management techniques like time blocking and action planning to boost productivity
✔ Develop a step-by-step approach to reaching your career goals
✔ Design an effective marketing plan that enhances visibility and engagement
✔ Establish financial habits that support career sustainability
Why Attend?
Whether you’re just starting out or looking to grow your career, this workshop is packed with actionable insights and proven methods to help you achieve your artistic goals.
Don’t wait to make art work for you—register now and start building a sustainable career today!
Register Today!
Don’t wait to make art work for you—register now and start building a sustainable career today!
About the speakers
Caroline Gauthier first began her training as an opera singer, earning her music degree at Université de Montréal, before transitioning into theatre and film. Being of an entrepreneurial spirit, she soon began producing stage shows and short films and co-founding a film collective, where she saw her films selected in festivals in Canada, Europe and the United States. After a 12-year career in arts and media, realizing that managing and coordinating were among her core strengths, Caroline chose to pursue her passion for business by completing an MBA at HEC Montreal.
Known for her practicality, empathy, and rigor as well as for her ability for analysis and synthesis, Caroline Gauthier has long combined her creative sensibilities with her highly rational mindset in order to move projects forward both in the artistic realm as well as in the nonprofit sector.
As an artist business coach, she brings to the table her knack for structure, forging a vision and seeing things through. She is thrilled to use her business and creative skills to put them at the service of artist-entrepreneurs and help them with their projects, from ideation to fruition.
Stacey Lavender is an ICF Accredited Coach (ACC), Mentor and Facilitator who has spent most of the last 10 years combining her love of travel with a career as an arts worker and artist across the independent theatre and Fringe festival landscapes in New Zealand, Australia and the United Kingdom.
Stacey completed a Bachelor of Performing Arts (Music Theatre) with the National Academy of Singing & Dramatic Art (NASDA) in New Zealand and more recently, graduated from the Global Coaching Academy based in Perth, Australia.
She is passionate about supporting artists and entrepreneurs to consolidate their dreams into action, bringing curiosity and compassion to her work as a coach.
Stacey provides an encouraging space of creative exploration, partnering with clients to create an accountability framework which aligns with the individual. Her understanding of different learning styles, self-esteem markers and the unique application of coaching within the arts, helps to move clients from procrastination or uncertainty to prioritization and commitment when it comes to designing those important next steps.
Pre-registration is required. This workshop is available in person as well as an online, live-streaming webinar.
If you registered for the in-person workshop, please arrive at the YES office, located at 666 Sherbrooke Street West, 7th floor, 15–30 minutes before the workshop begins.
For online participants, you will receive an email with login instructions a few hours before the workshop starts. If you don’t see the email one hour before the start time, please check your Spam or Junk folder.
To learn more about our services for Artists, click here.
This low registration fee is only possible thanks to our generous funders and partners.
