This workshop is the starting point for artists who are doing what they love but not quite making a living yet. Topics include: getting to know your industry, marketing/promotion, developing relationships with stakeholders, understanding the funding landscape and essential grant-writing tips.
If the idea of “selling” seems daunting, this workshop will remove the mystery and bring easy, practical ideas and guidance through the sales process. Let’s dive into the sales funnel together and review each step. We’ll talk about sales cycles and how they vary by product, service, or industry. Be ready to share your experiences and individual challenges as we will tailor some of the content to meet your specific needs.
Are you ready to join a supportive and inspiring community of women who will empower and ELLEvate you throughout your entrepreneurial journey? We’re thrilled to offer you the space to connect with like-minded women and explore the valuable resources and tools we provide specifically for women in business.
This two-part mini-series is designed to help artists gain the necessary business know-how to start their ventures on the right foot. Develop your artistic practice or business strategically in order to see real growth now!
Does networking make you uncomfortable, nervous, or overwhelm you? Well, you are not alone! This workshop is designed to address common networking concerns you may have, and provide ideas as well as strategies for starting and carrying on conversations and maintaining connections. You’ll also have the chance to put your newly learned skills to use through some interactive activities!
The Business Bootcamp is a 4-week intensive training that gives you the tools to describe, analyze, and develop your business model, and get you prepared to pitch to investors and backers.
Learn how to create a Google Analytics 4 account/property, navigate the admin panel, improve tracking, customize settings for your business, create reports, and discover different reports. GA 4 is the only Google Analytics that will be available after the summer of 2023, so make sure you are prepared!
This workshop will offer a more detailed presentation on the bidding process. It will go over the different types of and key aspects of a bid document and how bidders are evaluated and suppliers are selected. You will also learn how to follow up after receiving results. Best practices, advice, and suggestions will also be discussed.
This workshop is the starting point for artists who are doing what they love but not quite making a living yet. We’ll outline the services and resources available to you at YES and from other arts organizations in the community, and touch upon key things to consider in building a career or business in the arts. Topics include: getting to know your industry, marketing/promotion, developing relationships with stakeholders, understanding the funding landscape and essential grant-writing tips.
Whether you’re a seasoned marketer looking to leverage the latest technologies or a business owner keen to gain a competitive edge, this workshop is designed to equip you with the knowledge and skills to navigate the rapidly evolving landscape of AI-driven marketing. Throughout the workshop, our expert instructor will guide you through a range of AI tools and demonstrate their potential to transform your marketing efforts.
Learn the necessary steps to develop your startup ideas, evaluate their potential, test them with customers in real life, and avoid costly mistakes. You will also gain insight into funding options in Quebec that are available to you and receive guidance on how to organize, run, market, finance, monetize, and grow your new business.
If you find yourself struggling with where to start and wondering how to price your art in a way that is fair, represents your effort, and will actually sell, this workshop is for you! This workshop outlines key concepts and considerations for emerging artists interested in establishing sales prices for their artistic productions. You’ll develop an understanding of things like commission prices, pricing artwork that has already been completed, and the differences between selling independently and selling through a retailer (eg. gallery or agent).