NEW! Build on Purpose: 5 Business Lessons from Women Entrepreneurs
Build a Successful Business: 5 Essential Lessons from Women Entrepreneurs
Are you struggling to turn your business idea into a sustainable, profitable venture? If you’re unsure who your ideal customer is, how to communicate your value, or how all the pieces of your business fit together, you’re not alone.
Build on Purpose: 5 Business Lessons from Women Entrepreneurs is Part 1 of our Women Who Built It: 9 Business Lessons from 9 Women Entrepreneurs series. This interactive Lunch & Learn will help you better understand the key building blocks behind successful businesses through the real-life experiences of women entrepreneurs who have built thriving companies in different industries.
Learn From Women Who Have Built Successful Businesses
Building a business requires more than passion and a great idea. It requires clarity about who you serve, what you offer, how you reach customers, and how your business creates value.
During this workshop, you’ll explore the stories and business lessons of Joanna Griffiths, Melanie Perkins, Christiane Germain, Whitney Wolfe, and Eva Wong. By examining their entrepreneurial journeys, you’ll discover practical approaches to understanding customers, developing strong value propositions, choosing the right channels, and building sustainable revenue models.
What You’ll Learn
Understand the Building Blocks of a Strong Business
- Explore five essential components of a successful business model
- Understand how entrepreneurs identify and serve their customers
- Learn how value propositions drive growth and differentiation
- Discover how revenue and cost structures impact sustainability
- See how business decisions evolve as companies grow
Strengthen Your Own Business Model
- Identify gaps or assumptions within your current business model
- Think more strategically about your growth opportunities
- Learn how the Business Model Canvas connects key business elements
- Leave with practical questions and next steps for your venture
Why Attend?
Many entrepreneurs have a strong idea but struggle to understand how the different parts of their business work together. This workshop provides a practical framework for evaluating your business model and making more informed decisions.
Rather than focusing on writing a traditional business plan, you’ll learn how successful founders approach the critical decisions that shape sustainable businesses. Through real-world examples and actionable insights, you’ll gain greater confidence in your ability to build, test, and strengthen your venture.
Who Should Attend?
- Women with a business idea who want to understand what it takes to build a successful business
- Early-stage entrepreneurs developing or testing their business model
- Established business owners looking to reassess their foundations
- Freelancers and self-employed professionals who want a more strategic approach to growth
Workshop Details
Workshop: Build on Purpose: 5 Business Lessons from Women Entrepreneurs
Speaker: Azadeh Monfared, ELLEvate Business Coach, YES
Date: Wednesday, October 7, 2026
Time: 12:00 PM – 1:30 PM
Location: Online
Cost: Free
Register today and discover how this workshop can help you gain clarity, strengthen your business model, and build a stronger foundation for long-term success.
This workshop is made accessible to you at no cost, thanks to generous funding from the Government of Canada and Yspace: York University.
*Please Note: Pre-registration is required. This workshop is presented in English (with French subtitles) and is available as an online, live streaming webinar only.
Once you have registered, you will receive an email with instructions on how to log on a few hours prior to the start time of the workshop. Please check your Spam/Junk folder if you have not received your email with instructions one hour prior to the start time of the workshop.
