- This event has passed.
NEW! The Secret of Being Chosen – How Emotional Connection Makes You The Obvious Choice
Grow Your Brand Through Emotional Connection — Learn How to Create Real Impact
Grow Your Brand Through Emotional Connection — Learn how to create real impact in a fast-moving digital world where authenticity is often lost.
Why Emotional Connection Matters
In a digital world crowded with content, accelerated by AI, and driven by speed, brands are producing more than ever, yet connecting less. As creation becomes faster, authenticity is often lost, and many brands confuse volume and performance with real impact.
The result is sameness, visual fatigue, and emotional numbness. People are no longer choosing what is technically “better.” They are craving human presence, real intention, and brands that make them feel something.
What You Will Learn
The Psychology Behind Choice and Brand Memory
Through real examples, interactive reflections, and practical exercises, participants will learn how emotional connection drives memory, preference, and choice, and why comparison only happens when connection is missing.
- Understand why 95% of purchasing decisions happen subconsciously and how emotion influences choice before logic
- Learn how to create emotional associations that make their brand memorable
- Walk away with a practical framework to apply emotional connection to brand messaging, content, and visual presence
Who This Talk Is For
This talk is designed to help entrepreneurs connect more deeply with their audience and become the brand people choose with confidence — not the one they compare.
Speaker
Speaker: Fernanda Ervilha, Brand Designer specializing in Emotional Connection & Brand Essence.
Pre-registration is required. This workshop is presented in English and available online.
About the speaker
Fernanda Ervilha is a brand strategist and designer with over 17 years of experience helping entrepreneurs and purpose-driven businesses build brands that connect emotionally and stand out authentically.
As the founder of FDesign Mindful Branding, Fernanda specializes in uncovering a brand’s essence and translating it into meaningful stories, messaging, and visual identities that people remember and choose.
Her work sits at the intersection of branding, human behavior, and emotional connection, guiding business owners to move beyond features and competition and instead build brands rooted in values, feeling, and human presence.
Fernanda believes that strong brands are not built by being louder or faster, but by being felt.
Once you register for the online workshop, you will receive an email with instructions on how to log in. If you haven’t received the email an hour before the workshop starts, please check your Spam/Junk folder.
To learn more about our services for entrepreneurs, click here.
*This low registration fee is only possible thanks to our generous funders and partners.
