Crafting Your Story For The Media

FREE Online Workshop

Stories give us a reason to communicate and connect. Well-told stories create something for us to believe in; they make us feel better, smarter, and safer. Business storytelling is similar. It’s about creating connections between your business and your customers.

This two-hour interactive workshop is designed to help you enhance your storytelling skills in order to craft an engaging narrative that will draw customers in. We’ll apply the principles of storytelling in addition to discussing practical tools and tips to help you build a captivating, memorable story. Participants will learn what makes a relevant story, the power of an emotional hook, and using data to raise the stakes. Plus, we’ll discuss how to determine your target audience and how to test if your story matters to them.

Speaker: Debbie Hynes, Regional Manager, Communications, Marketing & Brand, CBC Montreal

Debbie is the Regional Communications Manager for CBC Quebec where she leads marketing, communications, publicity, and partnership. During the past two decades, Debbie has worked with technology companies, start-ups, and community organizations to help them tell their stories.

Please note that pre-registration is required. Available as an online, live streaming webinar only.