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NEW! The Art of (Real) Listening: Why VoC* is Your Business Edge

September 23 @ 6:30 pm - 8:30 pm EDT

two women entrepreneurs looking at a laptop

The Art of (Real) Listening: Why VoC is Your Business Edge

Date: Tuesday, September 23
Time: 6:30 PM – 8:30 PM
Location: Online
Speaker: Tammy Labreque, Customer Experience Advisor
Cost: Free

Why Voice of Customer (VoC) Matters

In today’s competitive market, listening to your customers isn’t optional. Instead, it is what sets thriving businesses apart. Additionally, the Voice of Customer (VoC) approach gives you clear insight into what your customers are saying, feeling, and needing. By capturing and acting on feedback, you can turn insights into strategies that strengthen loyalty. Moreover, these strategies help create lasting value and drive measurable growth for your business.

What You’ll Learn

This interactive workshop with Customer Experience Advisor Tammy Labreque will teach practical ways to leverage VoC. For example, you will learn how to collect customer feedback, analyze insights, and close the loop by taking action that matters. Whether your goal is to improve customer relationships or build a customer-first culture, this workshop provides actionable tools. You can implement these strategies immediately in your business.

Key Takeaways

  • Practical methods to capture and analyze customer feedback
  • How to transform customer insights into smarter decisions
  • Steps to close the feedback loop and inspire loyalty
  • Building a sustainable, customer-centric business culture

Register Today

Don’t miss this opportunity to make listening your ultimate business edge. Sign up for this free online workshop. You will learn how to build stronger relationships, deliver standout experiences, and unlock growth. Additionally, you’ll gain insights that can improve customer satisfaction and business results immediately.

🔗 Register now and take your business to the next level! 🚀

About the speaker:

Tammy Labreque, Customer Experience Advisor

Tammy’s customer experience journey began unexpectedly at 16, with a speeding ticket and a quick job at McDonald’s. What started as necessity became an eight-year crash course in service excellence, teaching her that quality, consistency, and putting the customer first drive success. From there, she expanded into high-pressure call center sales and went on to lead teams of 10 to 200+ across industries including online security, travel, healthcare, and retail. Her leadership and workflow designs have consistently boosted satisfaction scores, lifetime value, and order sizes — proving that prioritizing customers leads to measurable results.

Twelve years ago, Tammy founded USUS Labs, where she pioneered “customer experience stress testing,” mapping real customer journeys to reveal friction and transform interactions. Beyond her corporate work, she applies these principles in the community, volunteering with local organizations and serving as President of HOPE food bank. Her story shows that service excellence is universal — from Big Macs to big brands.

Learn more about our ELLEvate Women Entrepreneurs program!

This workshop is made accessible to you at no cost, thanks to generous funding from the Government of Canada and Yspace: York University.

*Please Note: Pre-registration is required. This workshop is presented in English (with French subtitles) and is available as an online, live streaming webinar only.

Once you have registered, you will receive an email with instructions on how to log on a few hours prior to the start time of the workshop. Please check your Spam/Junk folder if you have not received your email with instructions one hour prior to the start time of the workshop.

The Community Empowerment Literacy Initiative (CELI) is sponsored by TALQ in collaboration with Literacy Quebec and funded in part by the Government of Canada’s Skills for Success Program.

Skills for Success