Learn to Track, Measure & Optimize Your Website Performance

Want to know what’s really working on your website—and what isn’t? This hands-on introduction to Google Analytics 4 (GA4) will teach you how to turn data into actionable decisions that drive real results.

Why GA4 is Essential

GA4 helps you track the metrics that matter most to your business goals and understand user behavior across channels and devices. Gain insights to optimize your marketing strategies and website performance.

What You’ll Learn

• Set up and navigate GA4 with confidence
• Track and measure key business metrics
• Understand user behavior across multiple channels and devices
• Turn data insights into actionable strategies

Whether you’re starting from scratch or transitioning from Universal Analytics, this session equips you to track, measure, and optimize your online performance—so you can make smarter decisions faster.

Event Details

Speaker: Cinzia Orsina, Digital Marketing Specialist

Pre-registration: Required

Format: Online workshop, presented in English

About the speaker:

Cinzia Orsina has 12 years of experience in digital marketing. She thrives on finding creative solutions tailored to each client, whether big or small.

She believes that being a great marketer is constantly staying ahead of industry trends to deliver outstanding results. 

Once you have registered for the online workshop, you will receive an email with instructions on how to log on a few hours prior to the start time of the workshop. Please check your Spam/Junk folder if you have not received your email with instructions 1 hour prior to the start time of the workshop.

*This low registration fee is only possible thanks to our generous funders and partners.

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