NEW! Irreplaceable by Design: Shape Your Differentiation
Boost Your Business Strategy: Learn How to Differentiate and Position Your Brand
To grow effectively, you need a competitive edge—and that starts with true differentiation. In this workshop, you’ll Boost Your Business Strategy: Learn how to differentiate and Position Your Brand by identifying what truly sets you apart and why customers should choose you over alternatives.
Clarify the Real Value Your Business Delivers
Every successful business solves a meaningful problem. In this hands-on session, you’ll pinpoint the “job” your product or service is hired to do and uncover the deeper value drivers behind customer decisions. By examining the outcomes your customers care about most, you will gain clarity on the benefits that differentiate you in a crowded market.
Understand Your Competitive Landscape
Differentiation requires context. You’ll map your competitive landscape to identify where your strengths lie, where gaps exist, and where opportunities emerge. This process helps you evaluate your position objectively and reveals ways to build a defensible space in the market—whether that’s through experience, simplicity, innovation, or trust.
Turn Differentiation Into Messaging That Works
Knowing your advantage is one thing—communicating it is another. This session helps you turn strategic insights into crisp messaging that captures your value quickly and convincingly. You’ll also learn how to test your differentiation with customers, partners, and investors to ensure it resonates in real-world scenarios.
Walk Away With Strategic Tools You Can Use Right Away
- A one-page Positioning Canvas
- A concise “Moat” summary outlining your competitive edge
- A draft value narrative tailored to your growth goals
This workshop is ideal for founders and executive teams seeking sharper messaging, stronger pricing power, and a more confident market position. If you want to build clarity, stand out, and position your business for long-term growth, this session is for you.
Event Details
Speaker: Mario Ramadan, Innovation & Differentiation Expert
Date & Time: Tuesday, February 3 | 6:30 PM – 8:30 PM
Format: Online. This workshop is presented in English.
Cost: $20.00*
About the speaker:
Mario Ramadan founded Trailblazed Ventures Inc. and is a seasoned expert in innovation, differentiation, and design thinking. With over a decade of leading innovative projects, he has a proven track record in managing emerging technologies, developing user experience strategies, and executing large-scale projects, including AlUla’s Private Jet Hangar, Al Manara Observatory UX plans, and the first UNESCO World Heritage site in the metaverse.
Mario assists entrepreneurs and organizations in scaling to become global innovators. His earlier achievements include guiding startup cohorts to win $330,000 in competitions, delivering market-ready products, tripling donor funding for innovation initiatives, and raising $30 million for various businesses. Mario created and launched “The Nucleus,” a business accelerator ranked as the #1 in emerging markets in 2017 by Seedstars, and has two national publications on entrepreneurship and innovation, as featured in the Global Entrepreneurship Monitor.
One registered, you will receive an email with login instructions a few hours before the workshop starts. If you don’t see the email one hour before the start time, please check your Spam or Junk folder.
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*This low registration fee is only possible thanks to our generous funders and partners.
