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Beyond Pitch Theatre: Becoming Better Humans While Building Better Ventures

February 17 @ 6:30 pm - 8:30 pm EST

Beyond Pitch Theatre

Master Human-Centered Pitching to Grow Your Venture with Clarity and Purpose

This session focuses on the human side of pitching and venture building. You’ll learn how communication, self-awareness, and empathy influence how your venture grows—and how others connect with your mission.

Led by Fora Fereydouni, Founder and CEO of Cognitai, this workshop draws on real-world experiences with investors, mentors, and incubators across Montréal’s startup ecosystem. You’ll learn how to pitch with purpose, connect your mission to what matters for investors and partners, and stay clear and authentic in every interaction.

Build Trust and Communicate with Authenticity

This workshop introduces practical, human-centered strategies to help you build trust and create meaningful connections.

You’ll learn how to rethink your pitch using a framework built around clarity, empathy, and authenticity—going beyond traditional pitch decks and formulas. It will help to ensure your message resonates with your audience and stays aligned with your values.

Navigate Startup Supports and Pitch With Confidence

The session also covers practical tips for navigating Montréal’s incubators and startup programs. You’ll learn how to refine your message, present confidently, and engage stakeholders more effectively.

By the end of the workshop, participants will walk away with:

  • A human-centered framework to rethink their pitch
  • Strategies for navigating Montréal’s startup supports
  • Practical tips to communicate with authenticity, clarity, and confidence

Speaker: Fora Fereydouni, Founder and CEO of Cognitai

🔗 Register now and take your business to the next level! 🚀

About the speaker:

Fora Fereydouni PhotoA HealthTech leader and entrepreneur, Fora Fereydouni is a responsible innovation enabler in mental healthcare, working at the intersection of behavioral science, technology, and clinical practice. 

Grounded in a multidisciplinary background spanning engineering, journalism, and psychology, she is the co-founder and CEO of Cognitai, a Canada-based clinical decision support system for psychologists that enables continuous, precise, and personalized care and helps solve persistent, real-world problems in clinical psychology. 

Learn more about our ELLEvate Women Entrepreneurs program!

This workshop is made accessible to you at no cost, thanks to generous funding from the Government of Canada and Yspace: York University.

*Please Note: Pre-registration is required. This workshop is presented in English (with French subtitles) and is available as an online, live streaming webinar only.

Once you have registered, you will receive an email with instructions on how to log on a few hours prior to the start time of the workshop. Please check your Spam/Junk folder if you have not received your email with instructions one hour prior to the start time of the workshop.