Discover Unique Vintage Treasures with Venus & Suns – Shop Sustainably!
Bringing Timeless Beauty to Modern Spaces
Venus & Suns is a female-founded business offering curated antique and vintage decor, sourced both locally and in European markets. Run by YES clients Tasha Deane & Sweata Patel, Venus & Suns helps you discover unique vintage treasures—bringing home the finds that don’t fit in your luggage while removing the pretentiousness of antiquing. With a fresh take on old-world items, they believe beautiful things should be for everyone and that there is enough treasure on the planet.
Their mission is to bring more beauty into the world and to slow the need for new.
From Passion to Business: Turning a Love for Vintage into a Thriving Brand
YES: When did you start your entrepreneurial journey, and what were some of your goals?
Our business launched in September armed with an Instagram account, a brand voice, and hundreds of treasures that we had collected. The goal was to create something that combined our love for travel, old objects, and curation. Coming from the fashion/beauty industry, we wanted to move far away from excess consumerism and toward sustainability without compromising style. Giving old objects new life was very important to us. Venus & Suns is the exact answer to that!
YES: What stage are you at now, and what have been your greatest achievements?
Currently, we are in the growth stage and we love it because every week comes with different challenges and achievements. To date, our greatest success has been helping restaurants add the finishing touches to their spaces or sourcing unique items for them. We’ve had our first pop-up, launched a website, and made hundreds of sales. It is only the beginning!
Overcoming Challenges: Building a Sustainable Business from the Ground Up
YES: What have been your biggest struggles?
Knowing where your time is needed most when there is so much to do.
We are building each pillar of the company from the ground up so that we have a solid foundation. This is challenging at times because we came from director roles with teams to support our efforts. We are wearing so many hats right now, but luckily we have each other for this wild ride.
YES: What challenges were you facing before coming to YES?
Before YES Montreal, we were feeling overwhelmed by the many aspects of launching and growing Venus & Suns. We had a clear vision for our curated vintage business, but we lacked the business acumen to translate that vision into a sustainable and profitable venture. We were unsure about pricing strategies, marketing effectively to our target audience, and managing our inventory efficiently.
YES: What did you gain from using YES’s services, and what was the best part?
Our YES Montreal coach provided us with the structure and guidance we desperately needed. Through their workshops and one-on-one sessions, we developed a comprehensive business plan, identified our ideal customer, and created a targeted marketing strategy. They also helped us understand our finances and set realistic goals.
YES: How do you feel about the service you received from YES?
We are incredibly grateful for the service we received from YES Montreal. Their coaching program was instrumental in helping us launch Venus & Suns successfully. They empowered us with the confidence and skills to navigate the challenges of entrepreneurship and build a business that reflects our values.
YES: Any other thoughts you’d like to share?
YES Montreal’s commitment to fostering a community of sustainable and ethical businesses is truly inspiring. We feel proud to be part of their network and are excited to continue growing alongside other like-minded entrepreneurs.
Start Your Sustainable Treasure Hunt Today!
Whether you’re looking for the perfect vintage piece for your home or want to support a female-founded business focused on sustainability, Venus & Suns is here to help you discover unique vintage treasures. Explore their collection today!
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Are you looking to start a business? Discover our Entrepreneurship Program.