by YES | Jan 1, 2023 | Artists, Employment, Entrepreneurship
As a non-profit service organization that supports job seekers, entrepreneurs, and artists, we know how important it is to prioritize our mental health. It’s a critical component of achieving personal and professional success. We understand the challenges that come...
by YES | Dec 16, 2022 | Business, Entrepreneurship
There’s a pervasive myth that every great business idea stems from a ‘eureka’ moment. But outside of Hollywood movies, the journey rarely begins with a grand-slam idea. To start a business, start with a problem. Successful entrepreneurs are really in the business of...
by YES | Dec 9, 2022 | Business, Entrepreneurship
A go-to-market strategy (GTM) details how you’ll engage with customers when launching a new product or service. Strategies vary, but the end-goal is always the same: competitive advantage. 1. Define your target market Focus on early adopters—trendsetters with...
by YES | Nov 25, 2022 | Business, Entrepreneurship
Not quite sure about your business idea? Validation, the process of using channels like experimentation and user testing to learn more about your idea’s feasibility, can help guide you. The Validation Process Firstly, identify what you’re validating and set your...
by YES | May 26, 2022 | Business, Entrepreneurship
How to write a strong business plan? Creating a strong business plan is a crucial step in the life of any entrepreneur. It provides an invaluable tool that can test the feasibility of your idea, identify pitfalls and challenges, and focus your objectives—all in...
by YES | Feb 15, 2022 | Artists, Business, Entrepreneurship
How to attract new customers? It may seem counterintuitive, but even in the early days of your business when your resources are limited, investing time, money and effort into attracting new clients is crucial. But before you start acquiring new customers, make sure...
