Boost Your Entrepreneurial Success: Learn Powerful Negotiation Strategies

Boost your entrepreneurial success begins with learning powerful negotiation strategies. Whether you’re closing a deal with a client, hiring your first employee, or pitching to investors, negotiation is a crucial skill for entrepreneurs—but few fully understand how to use it effectively. Join us on Tuesday, November 25, 6:30 PM – 8:30 PM for a hands-on workshop that provides you with the mindset, tools, and confidence to lead productive conversations that drive your business forward.

Why Negotiation Skills Are Key for Entrepreneurs

Successful negotiation is about more than just agreements; it’s about creating mutual value, building strong relationships, and achieving outcomes that serve your business and its long-term goals. Entrepreneurs who develop strong negotiation skills can approach meetings with clarity, adapt to challenges, and make strategic decisions that advance their ventures.

What You’ll Learn in This Workshop

• Understand negotiation fundamentals—different styles, tactics, and how to read the room
• Plan with purpose using frameworks like BATNA to set strong objectives
• Communicate with clarity using funnel questions and persuasive framing
• Stay calm under pressure and resolve conflicts professionally
• Practice in realistic simulations, including investor pitches, supplier contracts, and client proposals

Develop Practical Skills for Real-World Success

From uncovering your unique value to recognizing when to walk away, this workshop equips you with a practical toolkit. You’ll gain a deeper understanding of how to negotiate effectively, achieving results that support both your business growth and your bottom line. As Sun Tzu wrote in The Art of War: “Know thyself, and know thy counterparty, and the ‘war’ will be won before a single ‘battle’ is fought.”

Sign Up Today!

Don’t miss this opportunity to boost your entrepreneurial success! Reserve your spot now for Tuesday, November 25 and take your negotiation skills to the next level.

Cost: $20.00*

Pre-registration is required. This workshop is presented in English and is available as an online, live streaming webinar.

About the Speaker

Patrick Yoo, President & CEO of Marche Frères Young | Young Brothers, brings years of entrepreneurial experience and practical insight to help you apply negotiation strategies confidently in your own business.

Patrick lives by a motto: What man is a man who does not make the world around him better?  After several years in B2B sales – having learned his trade at the renown Xerox Sales Academy – Patrick has extensive experience in sales and partnership management, having managed the Training Partnership with Microsoft and Amazon for example as well as dealing with the U.N.’s procurement division. 

He has also offered sales training to university students looking for partnerships at HEC Montréal. Having taken over his family’s business with his brother over 3 years ago, Patrick now sits on the other side of the table as the buyer and not the seller. 

This dual perspective has allowed him to see both sides of a negotiation and the challenges facing an entrepreneur. A man of principle and values, he is a great supporter of YES Montreal and is mission and now looks to share his experience with the next generation of entrepreneurs and leaders. 

If you registered for the in-person workshop, please arrive at the YES office, located at 666 Sherbrooke Street West, 7th floor, 15–30 minutes before the workshop begins.

For online participants, you will receive an email with login instructions a few hours before the workshop starts. If you don’t see the email one hour before the start time, please check your Spam or Junk folder.

To learn more about our services for entrepreneurs, click here.

*This low registration fee is only possible thanks to our generous funders and partners.