{"id":92427,"date":"2026-01-16T12:35:43","date_gmt":"2026-01-16T17:35:43","guid":{"rendered":"https:\/\/yesmontreal.ca\/?post_type=tribe_events&#038;p=92427"},"modified":"2026-02-11T16:52:42","modified_gmt":"2026-02-11T21:52:42","slug":"developpez-votre-marque-grace-au-lien-emotif","status":"publish","type":"tribe_events","link":"https:\/\/yesmontreal.ca\/fr\/event\/developpez-votre-marque-grace-au-lien-emotif\/","title":{"rendered":"Nouveau! Le secret d\u2019\u00eatre choisi &#8211; Comment les liens \u00e9motifs font de vous un choix judicieux"},"content":{"rendered":"<h1><img decoding=\"async\" class=\"alignnone wp-image-93263 size-full\" src=\"https:\/\/yesmontreal.ca\/wp-content\/uploads\/SmallPlantBusiness-scaled.jpg\" alt=\"Secret of being Chosen\" width=\"2000\" height=\"1334\" \/><\/h1>\n<h1><strong>D\u00e9veloppez votre marque gr\u00e2ce au lien \u00e9motif \u2014 Apprenez \u00e0 cr\u00e9er un impact r\u00e9el<\/strong><\/h1>\n<p>D\u00e9veloppez votre marque gr\u00e2ce au lien \u00e9motif \u2014 apprenez \u00e0 cr\u00e9er un impact r\u00e9el dans un monde num\u00e9rique o\u00f9 la cr\u00e9ation s\u2019acc\u00e9l\u00e8re et l\u2019authenticit\u00e9 se perd.<\/p>\n<h2>Pourquoi les liens \u00e9motifs comptent<\/h2>\n<p>Dans un monde num\u00e9rique grouillant de contenu, acc\u00e9l\u00e9r\u00e9 par l\u2019IA et propuls\u00e9 par la rapidit\u00e9, les marques produisent plus que jamais, mais tissent de moins en moins de liens. Lorsque la cr\u00e9ation s\u2019acc\u00e9l\u00e8re, l\u2019authenticit\u00e9 est souvent perdue et de nombreuses marques confondent volume et performance avec un impact r\u00e9el.<\/p>\n<p>Le r\u00e9sultat\u2026 similitude, fatigue visuelle et engourdissement \u00e9motif. Les gens ne choisissent dor\u00e9navant plus ce qui, techniquement, est la \u00ab meilleure \u00bb option. Ils ont soif de pr\u00e9sence humaine, d\u2019intention r\u00e9elle et de marques qui leur font ressentir quelque chose.<\/p>\n<h2>Ce que vous apprendrez<\/h2>\n<h3>Psychologie du choix et m\u00e9moire de marque<\/h3>\n<p>Gr\u00e2ce \u00e0 des exemples concrets, \u00e0 des r\u00e9flexions interactives et \u00e0 des exercices pratiques, les participants apprendront comment les liens \u00e9motifs alimentent la m\u00e9moire, les pr\u00e9f\u00e9rences et les choix, et pourquoi la comparaison se produit seulement lorsque les liens sont absents.<\/p>\n<ul>\n<li>Comprendront pourquoi 95 % des d\u00e9cisions d\u2019achats sont prises de fa\u00e7on subconsciente et comment les \u00e9motions influencent le choix avant la logique.<\/li>\n<li>Apprendront comment cr\u00e9er des associations \u00e9motives qui rendent leur marque inoubliable.<\/li>\n<li>Ressortiront avec un cadre pratique pour mettre en application le lien \u00e9motif dans les messages de marque, le contenu et la pr\u00e9sence visuelle.<\/li>\n<\/ul>\n<h2>Pour qui est cette conf\u00e9rence<\/h2>\n<p>Cette conf\u00e9rence est con\u00e7ue pour aider les entrepreneurs \u00e0 tisser des liens plus profonds avec leur public et \u00e0 devenir la marque que les gens choisissent avec confiance et non celle qu\u2019ils comparent.<\/p>\n<h3>Conf\u00e9renci\u00e8re<\/h3>\n<p>Conf\u00e9renci\u00e8re: <strong>Fernanda Ervilha, cr\u00e9atrice de marque sp\u00e9cialis\u00e9e en liens \u00e9motifs et essence de la marque.<\/strong><\/p>\n<p>Cet atelier est pr\u00e9sent\u00e9 en anglais et offert en ligne.<\/p>\n<div class=\"eventRegistration\"><strong><a href=\"https:\/\/www.eventbrite.ca\/e\/the-secret-of-being-chosen-tickets-1982888426662\" target=\"_blank\" rel=\"noopener\">Inscrivez-vous ici<\/a><\/strong><\/div>\n<h3><strong>Au sujet de l\u2019intervenante :<\/strong><\/h3>\n<p><span class=\"TextRun SCXW238787067 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW238787067 BCX0\"><img decoding=\"async\" class=\"alignleft wp-image-93265 size-medium\" src=\"https:\/\/yesmontreal.ca\/wp-content\/uploads\/\/Workshop1-300x300.png\" alt=\"\" width=\"300\" height=\"300\" \/><\/span><\/span>Fernanda\u00a0Ervilha est strat\u00e8ge et cr\u00e9atrice de marque qui compte plus de 17\u00a0ann\u00e9es d\u2019exp\u00e9rience \u00e0 aider les entrepreneurs et les entreprises engag\u00e9es \u00e0 d\u00e9velopper des marques qui tissent des liens \u00e9motifs et se d\u00e9marquent de fa\u00e7on authentique.<\/p>\n<p>Fernanda, fondatrice de FDesign Mindful Branding, se sp\u00e9cialise dans la d\u00e9couverte de l\u2019essence d\u2019une marque et de sa transposition en r\u00e9cits, identit\u00e9s visuelles et messages significatifs dont les gens se souviennent et choisissent.<\/p>\n<p>Son travail repose \u00e0 l\u2019intersection de l\u2019image de marque, du comportement humain et des liens \u00e9motifs, orientant les propri\u00e9taires d\u2019entreprises \u00e0 passer au-del\u00e0 de l\u2019apparence et de la comp\u00e9tition, et \u00e0 plut\u00f4t \u00e9tablir des marques ancr\u00e9es dans les valeurs, les sentiments et la pr\u00e9sence humaine.<\/p>\n<p>Selon Fernanda, les marques solides ne sont pas cr\u00e9\u00e9es en \u00e9tant plus bruyantes ou rapides, mais en \u00e9tant ressenties.<\/p>\n<p>&nbsp;<\/p>\n<p>La pr\u00e9inscription est requise. Une fois inscrit \u00e0 l\u2019atelier en ligne, vous recevrez un courriel avec les instructions de connexion. Si vous ne l\u2019avez pas re\u00e7u une heure avant le d\u00e9but de l\u2019atelier, v\u00e9rifiez votre dossier Courrier ind\u00e9sirable.<\/p>\n<p>Pour en savoir plus sur nos services pour les entrepreneurs, cliquez\u00a0<strong><a href=\"https:\/\/yesmontreal.ca\/fr\/entrepreneuriat\/\" target=\"_blank\" rel=\"noopener\">ici<\/a><\/strong>.<\/p>\n<p>*Vous b\u00e9n\u00e9ficierez d\u2019un tarif pr\u00e9f\u00e9rentiel gr\u00e2ce \u00e0 la g\u00e9n\u00e9rosit\u00e9 de nos bailleurs de fonds et partenaires.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9veloppez votre marque gr\u00e2ce au lien \u00e9motif \u2014 un atelier pour comprendre comment cr\u00e9er un impact r\u00e9el et devenir la marque que les gens choisissent.<\/p>\n","protected":false},"author":10,"featured_media":0,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_tribe_events_status":"","_tribe_events_status_reason":"","_tribe_events_is_hybrid":"","_tribe_events_is_virtual":"","_tribe_events_virtual_video_source":"","_tribe_events_virtual_embed_video":"","_tribe_events_virtual_linked_button_text":"","_tribe_events_virtual_linked_button":"","_tribe_events_virtual_show_embed_at":"","_tribe_events_virtual_show_embed_to":[],"_tribe_events_virtual_show_on_event":"","_tribe_events_virtual_show_on_views":"","_tribe_events_virtual_url":"","footnotes":""},"tags":[273,274,275,276,277,280,327],"tribe_events_cat":[282,283,784,284],"class_list":["post-92427","tribe_events","type-tribe_events","status-publish","hentry","tag-business-skills-fr","tag-business-tools-fr","tag-entrepreneurs-fr","tag-entrepreneurship-fr","tag-entrepreneurship-training-fr","tag-starting-a-business-fr","tag-succes-commercial","tribe_events_cat-ellevate-women-entrepreneurs-fr","tribe_events_cat-entrepreneurship-fr","tribe_events_cat-evening-fr","tribe_events_cat-virtual-fr","cat_ellevate-women-entrepreneurs-fr","cat_entrepreneurship-fr","cat_evening-fr","cat_virtual-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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