{"id":88611,"date":"2025-08-26T14:53:47","date_gmt":"2025-08-26T18:53:47","guid":{"rendered":"https:\/\/yesmontreal.ca\/event\/track-measure-optimize-your-website-performance\/"},"modified":"2025-08-26T15:03:15","modified_gmt":"2025-08-26T19:03:15","slug":"suivi-mesure-optimisation-ga4","status":"publish","type":"tribe_events","link":"https:\/\/yesmontreal.ca\/fr\/event\/suivi-mesure-optimisation-ga4\/","title":{"rendered":"Google Analytics 4 : Les essentiels pour tirer parti des donn\u00e9es pour votre entreprise"},"content":{"rendered":"<h1><img decoding=\"async\" class=\"alignnone size-large wp-image-88604\" src=\"https:\/\/yesmontreal.ca\/wp-content\/uploads\/\/ColleguesLaughing-1-1024x683.jpg\" alt=\"google analytics\" width=\"1024\" height=\"683\" \/><\/h1>\n<h1><strong>Apprenez \u00e0 suivre, mesurer et optimiser les performances de votre site web<\/strong><\/h1>\n<p>Vous voulez savoir ce qui fonctionne r\u00e9ellement sur votre site web \u2014 et ce qui ne fonctionne pas ? Cette introduction pratique \u00e0 <strong>Google Analytics 4 (GA4)<\/strong> vous montrera comment transformer les donn\u00e9es en d\u00e9cisions concr\u00e8tes qui produisent de vrais r\u00e9sultats.<\/p>\n<h2><strong>Pourquoi GA4 est essentiel<\/strong><\/h2>\n<p>GA4 vous aide \u00e0 suivre les indicateurs les plus importants pour vos objectifs et \u00e0 comprendre le comportement des utilisateurs sur diff\u00e9rents canaux et appareils. Obtenez des insights pour optimiser vos strat\u00e9gies marketing et les performances de votre site.<\/p>\n<h2><strong>Ce que vous apprendrez<\/strong><\/h2>\n<ul>\n<li>Configurer et naviguer dans GA4 avec confiance<\/li>\n<li>Suivre et mesurer les indicateurs cl\u00e9s de votre entreprise<\/li>\n<li>Comprendre le comportement des utilisateurs sur plusieurs canaux et appareils<\/li>\n<li>Transformer les donn\u00e9es en strat\u00e9gies concr\u00e8tes<\/li>\n<\/ul>\n<p>Que vous partiez de z\u00e9ro ou que vous passiez d\u2019Universal Analytics \u00e0 GA4, cette s\u00e9ance vous donnera les outils pour suivre, mesurer et optimiser vos performances en ligne \u2014 afin de prendre des d\u00e9cisions plus intelligentes rapidement.<\/p>\n<h2><strong>D\u00e9tails de l&rsquo;\u00e9v\u00e9nement<\/strong><\/h2>\n<p><strong>Conf\u00e9renci\u00e8re :<\/strong> Cinzia Orsina, sp\u00e9cialiste en marketing num\u00e9rique<\/p>\n<p><strong>Inscription pr\u00e9alable :<\/strong> Obligatoire<\/p>\n<div class=\"eventRegistration\"><strong><a href=\"https:\/\/www.eventbrite.ca\/e\/google-analytics-4-essentials-make-data-work-for-your-business-tickets-1632800764039\" target=\"_blank\" rel=\"noopener\">Inscrivez-vous ici<\/a><\/strong><\/div>\n<p><strong>Format :<\/strong> Atelier en ligne, pr\u00e9sent\u00e9 en anglais<\/p>\n<h6><strong>\u00c0 propos de la conf\u00e9renci\u00e8re :<\/strong><\/h6>\n<p><img decoding=\"async\" class=\"alignleft wp-image-75059 size-medium\" src=\"https:\/\/yesmontreal.ca\/wp-content\/uploads\/\/Cinzia-Orsina-photo-300x200.jpeg\" alt=\"Cinzia Orsina\" width=\"300\" height=\"200\" \/><strong>Cinzia Orsina<\/strong> a 12 ans d\u2019exp\u00e9rience en marketing num\u00e9rique. Elle excelle \u00e0 trouver des solutions cr\u00e9atives adapt\u00e9es \u00e0 chaque client, qu\u2019il soit grand ou petit.<\/p>\n<p>Elle croit qu\u2019\u00eatre un excellent marketeur consiste \u00e0 rester constamment \u00e0 la pointe des tendances pour obtenir des r\u00e9sultats exceptionnels.<\/p>\n<p>Une fois inscrit(e) \u00e0 l\u2019atelier en ligne, vous recevrez un courriel contenant les instructions de connexion quelques heures avant le d\u00e9but. Veuillez v\u00e9rifier votre dossier de courriels ind\u00e9sirables si vous ne recevez pas le courriel avec les instructions 1 heure avant le d\u00e9but de la session.<\/p>\n<p><em>*Ce tarif d\u2019inscription modique est rendu possible gr\u00e2ce \u00e0 nos g\u00e9n\u00e9reux bailleurs de fonds et partenaires.<\/em><\/p>\n<p>Pour en savoir plus sur nos services pour entrepreneurs, cliquez <strong><a href=\"https:\/\/yesmontreal.ca\/fr\/entrepreneuriat\/\" target=\"_blank\" rel=\"noopener\">ici<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez GA4 et apprenez \u00e0 suivre, mesurer et optimiser votre site web pour prendre des d\u00e9cisions bas\u00e9es sur les 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