{"id":100769,"date":"2026-10-02T16:43:19","date_gmt":"2026-10-02T20:43:19","guid":{"rendered":"https:\/\/yesmontreal.ca\/event\/online-discoverability-search-visibility-ai\/"},"modified":"2026-10-02T16:57:02","modified_gmt":"2026-10-02T20:57:02","slug":"ameliorez-decouvrabilite-en-ligne-ia","status":"publish","type":"tribe_events","link":"https:\/\/yesmontreal.ca\/fr\/event\/ameliorez-decouvrabilite-en-ligne-ia\/","title":{"rendered":"Nouveau! D\u00e9couvrabilit\u00e9 en ligne : la visibilit\u00e9 dans les moteurs de recherche \u00e0 l\u2019\u00e8re de l\u2019IA"},"content":{"rendered":"<h4><img decoding=\"async\" class=\"alignnone wp-image-100762 size-full\" src=\"https:\/\/yesmontreal.ca\/wp-content\/uploads\/age-of-ai.png\" alt=\"D\u00e9couvrabilit\u00e9 en ligne : la visibilit\u00e9 dans les moteurs de recherche \u00e0 l\u2019\u00e8re de l\u2019IA\" width=\"1470\" height=\"982\" \/><\/h4>\n<p>\u00catre visible en ligne ne se r\u00e9sume pas \u00e0 avoir un site Web ou \u00e0 publier r\u00e9guli\u00e8rement du contenu. Il s\u2019agit de comprendre comment les gens recherchent des \u0153uvres, des services et des entreprises, ainsi que la mani\u00e8re dont les moteurs de recherche et les outils d\u2019intelligence artificielle trouvent et interpr\u00e8tent l\u2019information.<\/p>\n<p>Dans cet atelier, Jordanne Erichsen pr\u00e9sentera les bases de la visibilit\u00e9 dans les moteurs de recherche et expliquera comment les entrepreneur(e)s cr\u00e9atifs peuvent les appliquer \u00e0 l\u2019ensemble de leur pr\u00e9sence en ligne, qu\u2019il s\u2019agisse de leur site Web, de leurs m\u00e9dias sociaux, de leurs balados ou d\u2019autres plateformes num\u00e9riques.<\/p>\n<h2>Les participant(e)s apprendront \u00e0 :<\/h2>\n<ul>\n<li>Comprendre les bases du fonctionnement de la recherche en ligne et les facteurs qui influencent la visibilit\u00e9.<\/li>\n<li>Identifier les mots-cl\u00e9s et les termes de recherche que leur public cible et leur client\u00e8le utilisent r\u00e9ellement.<\/li>\n<li>Appliquer les principes fondamentaux du contenu optimis\u00e9 pour les moteurs de recherche sur diff\u00e9rentes plateformes num\u00e9riques.<\/li>\n<li>Am\u00e9liorer leur visibilit\u00e9 dans Google et les outils de recherche aliment\u00e9s par l\u2019intelligence artificielle.<\/li>\n<li>Rendre leur pr\u00e9sence en ligne plus facile \u00e0 trouver et \u00e0 comprendre pour leur public et leurs client(e)s potentiel(le)s.<\/li>\n<\/ul>\n<h2>Pourquoi participer ?<\/h2>\n<p>Les artistes et les entrepreneur(e)s cr\u00e9atifs consacrent souvent beaucoup de temps \u00e0 cr\u00e9er du contenu sans savoir si les personnes qu\u2019ils souhaitent rejoindre le verront r\u00e9ellement. Comprendre le fonctionnement de la recherche en ligne peut vous aider \u00e0 prendre des d\u00e9cisions plus \u00e9clair\u00e9es concernant ce que vous mettez en ligne et la fa\u00e7on dont vous pr\u00e9sentez votre travail.<\/p>\n<h2>\u00c0 qui s\u2019adresse cet atelier ?<\/h2>\n<p>Aux artistes \u00e9mergent(e)s et aux entrepreneur(e)s cr\u00e9atifs qui souhaitent mieux comprendre comment les gens les trouvent en ligne et d\u00e9couvrir des moyens concrets d\u2019am\u00e9liorer leur visibilit\u00e9 dans les moteurs de recherche, sans avoir \u00e0 devenir des sp\u00e9cialistes du marketing num\u00e9rique.<\/p>\n<h2>D\u00e9tails de l\u2019atelier<\/h2>\n<p><strong>D\u00e9couvrabilit\u00e9 en ligne : la visibilit\u00e9 dans les moteurs de recherche \u00e0 l\u2019\u00e8re de l\u2019IA<\/strong><br \/>\n<strong>Conf\u00e9renci\u00e8re :<\/strong> Jordanne Erichsen, fondatrice de CEO EXPRESS Voice Studio \u00ab ARTISTS WHO TEACH \u00bb et responsable SEO chez Outsmart Labs<br \/>\n<strong>Date :<\/strong> mercredi 28 octobre 2026<br \/>\n<strong>Heure :<\/strong> de 18 h 30 \u00e0 20 h 30<\/p>\n<div class=\"eventRegistration\"><a href=\"https:\/\/www.eventbrite.ca\/e\/online-discoverability-search-visibility-in-the-age-of-ai-tickets-2002837063572\" target=\"_blank\" rel=\"noopener\"><br \/>\n<strong>R\u00e9servez votre place !<\/strong><br \/>\n<\/a><\/div>\n<h3>\u00c0 propos de la conf\u00e9renci\u00e8re<\/h3>\n<p><img decoding=\"async\" class=\"wp-image-100764 size-medium alignleft\" src=\"https:\/\/yesmontreal.ca\/wp-content\/uploads\/jordanne-erichsen-214x300.png\" alt=\"Jordanne Erichsen\" width=\"214\" height=\"300\" \/>Jordanne Erichsen d\u00e9veloppe des auditoires. Elle a consacr\u00e9 la premi\u00e8re partie de sa carri\u00e8re \u00e0 le faire sur sc\u00e8ne et la seconde \u00e0 le faire dans le domaine de la recherche en ligne.<\/p>\n<p>Form\u00e9e en chant classique, elle a obtenu un baccalaur\u00e9at en musique (op\u00e9ra) de l\u2019Universit\u00e9 de Regina ainsi qu\u2019une ma\u00eetrise en musique (op\u00e9ra) de l\u2019Universit\u00e9 d\u2019Ottawa avant de d\u00e9m\u00e9nager \u00e0 New York gr\u00e2ce \u00e0 une bourse afin de poursuivre ses \u00e9tudes aupr\u00e8s du Dr Michael Warren.<\/p>\n<p>Son expertise s\u2019\u00e9tend \u00e9galement \u00e0 la p\u00e9dagogie vocale et \u00e0 la long\u00e9vit\u00e9 de la performance. Elle a compl\u00e9t\u00e9 plus de 500 heures de formation en technique Alexander, notamment dans le cadre du programme BodyMinded en Australie et \u00e0 l\u2019\u00c9cole de technique Alexander de Montr\u00e9al. En 2014, elle a lanc\u00e9 <em>The Singers Tension Podcast<\/em>, qui explore les m\u00e9canismes d\u2019un chant sain et durable.<\/p>\n<p>En 2018, elle a fond\u00e9 Express Voice Studio, une plateforme nationale mettant en relation des artistes canadiens \u00e9mergents avec des \u00e9l\u00e8ves en chant priv\u00e9. Ce projet reposait sur une conviction qui continue d\u2019orienter son travail aujourd\u2019hui : les artistes ont besoin d\u2019autonomie financi\u00e8re pour soutenir une carri\u00e8re cr\u00e9ative.<\/p>\n<p>Le studio a \u00e9t\u00e9 con\u00e7u pour offrir \u00e0 ses artistes-enseignants une r\u00e9mun\u00e9ration largement sup\u00e9rieure aux normes du secteur, devenant pour plusieurs d\u2019entre eux l\u2019activit\u00e9 d\u2019enseignement la plus lucrative de leur carri\u00e8re.<\/p>\n<p>Ce parcours l\u2019a men\u00e9e vers le domaine qu\u2019elle exerce aujourd\u2019hui. Jordanne est responsable SEO chez Outsmart Labs, une agence de marketing num\u00e9rique bas\u00e9e \u00e0 Miami, o\u00f9 elle dirige les strat\u00e9gies de r\u00e9f\u00e9rencement du portefeuille de clients de l\u2019entreprise. Elle supervise l\u2019architecture technique, la strat\u00e9gie de contenu et les cadres de mesure permettant de relier la performance organique aux revenus.<\/p>\n<p>R\u00e9servez votre place d\u00e8s aujourd\u2019hui pour seulement 20 $ !*<\/p>\n<div class=\"eventRegistration\"><strong><br \/>\n<a href=\"https:\/\/www.eventbrite.ca\/e\/online-discoverability-search-visibility-in-the-age-of-ai-tickets-2002837063572\" target=\"_blank\" rel=\"noopener\"><br \/>\nInscrivez-vous maintenant !<br \/>\n<\/a><br \/>\n<\/strong><\/div>\n<p><em>L\u2019inscription pr\u00e9alable est obligatoire. Cet atelier est offert en anglais, en personne et en ligne.<\/em><\/p>\n<p><em>Apr\u00e8s votre inscription \u00e0 l\u2019atelier en ligne, vous recevrez un courriel contenant les instructions de connexion. Si vous n\u2019avez pas re\u00e7u ce courriel une heure avant le d\u00e9but de l\u2019atelier, veuillez v\u00e9rifier votre dossier de courriels ind\u00e9sirables. Si vous \u00eates inscrit(e) \u00e0 l\u2019atelier en personne, veuillez arriver 15 minutes avant le d\u00e9but de l\u2019activit\u00e9. Notre adresse est le 666, rue Sherbrooke Ouest, au 7e \u00e9tage.<\/em><\/p>\n<p><em>Pour en savoir plus sur nos services destin\u00e9s aux artistes, cliquez <strong><a href=\"https:\/\/yesmontreal.ca\/fr\/artistes\/\" target=\"_blank\" rel=\"noopener\">ici<\/a><\/strong>.<\/em><\/p>\n<p><em>Ces frais d\u2019inscription r\u00e9duits sont rendus possibles gr\u00e2ce au soutien g\u00e9n\u00e9reux de nos bailleurs de fonds et de nos partenaires.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment am\u00e9liorer votre visibilit\u00e9 en ligne gr\u00e2ce au SEO et aux outils de recherche aliment\u00e9s par l\u2019IA pour attirer le bon public.<\/p>\n","protected":false},"author":10,"featured_media":0,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_tribe_events_status":"","_tribe_events_status_reason":"","_tribe_events_is_hybrid":"","_tribe_events_is_virtual":"","_tribe_events_virtual_video_source":"","_tribe_events_virtual_embed_video":"","_tribe_events_virtual_linked_button_text":"","_tribe_events_virtual_linked_button":"","_tribe_events_virtual_show_embed_at":"","_tribe_events_virtual_show_embed_to":[],"_tribe_events_virtual_show_on_event":"","_tribe_events_virtual_show_on_views":"","_tribe_events_virtual_url":"","footnotes":""},"tags":[806,1248,1249,323,322,546,325,1250,1251],"tribe_events_cat":[548,547,784,576,284],"class_list":["post-100769","tribe_events","type-tribe_events","status-publish","hentry","tag-ai-fr","tag-ai-for-artists","tag-artist-business","tag-artiste","tag-artistes","tag-atelier-dartiste","tag-carriere-artistique","tag-online-visibility","tag-search-engine","tribe_events_cat-artistes","tribe_events_cat-arts-fr","tribe_events_cat-evening-fr","tribe_events_cat-mise-en-reseau","tribe_events_cat-virtual-fr","cat_artistes","cat_arts-fr","cat_evening-fr","cat_mise-en-reseau","cat_virtual-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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