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SUMMARY:NEW! The Secret of Being Chosen - How Emotional Connection Makes You The Obvious Choice
DESCRIPTION:Grow Your Brand Through Emotional Connection — Learn How to Create Real Impact\nGrow Your Brand Through Emotional Connection — Learn how to create real impact in a fast-moving digital world where authenticity is often lost. \nWhy Emotional Connection Matters\nIn a digital world crowded with content\, accelerated by AI\, and driven by speed\, brands are producing more than ever\, yet connecting less. As creation becomes faster\, authenticity is often lost\, and many brands confuse volume and performance with real impact. \nThe result is sameness\, visual fatigue\, and emotional numbness. People are no longer choosing what is technically “better.” They are craving human presence\, real intention\, and brands that make them feel something. \nWhat You Will Learn\nThe Psychology Behind Choice and Brand Memory\nThrough real examples\, interactive reflections\, and practical exercises\, participants will learn how emotional connection drives memory\, preference\, and choice\, and why comparison only happens when connection is missing. \n\nUnderstand why 95% of purchasing decisions happen subconsciously and how emotion influences choice before logic\nLearn how to create emotional associations that make their brand memorable\nWalk away with a practical framework to apply emotional connection to brand messaging\, content\, and visual presence\n\nWho This Talk Is For\nThis talk is designed to help entrepreneurs connect more deeply with their audience and become the brand people choose with confidence — not the one they compare. \nSpeaker\nSpeaker: Fernanda Ervilha\, Brand Designer specializing in Emotional Connection & Brand Essence. \nPre-registration is required. This workshop is presented in English and available online. \nSign Up Here\nAbout the speaker\nFernanda Ervilha is a brand strategist and designer with over 17 years of experience helping entrepreneurs and purpose-driven businesses build brands that connect emotionally and stand out authentically. \nAs the founder of FDesign Mindful Branding\, Fernanda specializes in uncovering a brand’s essence and translating it into meaningful stories\, messaging\, and visual identities that people remember and choose. \nHer work sits at the intersection of branding\, human behavior\, and emotional connection\, guiding business owners to move beyond features and competition and instead build brands rooted in values\, feeling\, and human presence. \nFernanda believes that strong brands are not built by being louder or faster\, but by being felt. \nOnce you register for the online workshop\, you will receive an email with instructions on how to log in. If you haven’t received the email an hour before the workshop starts\, please check your Spam/Junk folder. \nTo learn more about our services for entrepreneurs\, click here. \n*This low registration fee is only possible thanks to our generous funders and partners.
URL:https://yesmontreal.ca/event/grow-your-brand-through-emotional-connection/
LOCATION:Online / Remote\, Canada
CATEGORIES:ELLEvate Women Entrepreneurs,Entrepreneurship,Evening,Virtual
ORGANIZER;CN="YES Employment + Entrepreneurship":MAILTO:info@yesmontreal.ca
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