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Start-Up Essentials Seminar Series

November 9 @ 6:30 pm - 8:30 pm


Ready to launch a new venture or grappling with a new business idea?

This three-week seminar is designed for both novice entrepreneurs as well as the more experienced business owner who is launching a new venture or who is new to business in Quebec. We’ll provide you with pragmatic insights, tools and theories to help get your business started on the right foot.

SEMINAR 1 – IDEATION AND VALIDATION: Tuesday, November 9 | 6:30pm – 8:30pm

How can I make this idea work?

Do you have a great business idea but are not sure if it will catch on? Incorporating lean start-up philosophies, this seminar will provide you with tools to check the validity and viability of your project and to identify profitable business models. You’ll learn how to clarify your vision, test your ideas and focus your efforts to maximize your probability of success.

Speaker: Ron Abraira, Professor, John Molson School of Business

SEMINAR 2 – BUSINESS STRUCTURE AND LEGAL IMPLICATIONS: Tuesday, November 16 | 6:30pm – 8:30pm

How can I avoid legal pitfalls and protect my business?

Learn how to understand and approach complex legal decisions in this content-packed seminar. Recognize the implications of different legal structures, business taxes, how/when to register your business and more. If you are interested in setting up your business the right way, this workshop is for you!

Speaker: Larry Markowitz, Senior Advisor, Financial Communications and Investor Relations, NATIONAL Public Relations

SEMINAR 3 – BUILDING AWARENESS AND SALES: Tuesday, November 23 | 6:30pm – 8:30pm

How can I make sales and grow my business?

Whether you’re selling a product or service, let us help by offering valuable tips on how to build your sales machine. This seminar will cover the entire sales process including how to identify your best potential customers, test your sales process, gather and process leads, communicate your value proposition, build relationships, and close the deal.

Speaker: Chris Ramoutar, Sales Director, Momentum Ventures

Pre-registration is required. Limited spaces available. Available as online, live-streaming webinars.

Once you have registered, you will receive an email with instructions on how to log on a few hours prior to the start time of the workshop.


November 9
6:30 pm - 8:30 pm
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