NEW! Creating Hype Around Your Art (Social Media)

Some may say that it’s not what you’re selling, but how you sell it.

Marketing and creating “hype” around a product or service has gone through many (r)evolutions over the course of the last decade and as an artist, you need to be armed with the pivotal steps and essential tools in order to thrive in this ever-changing digital landscape.

This workshop is all about learning to market yourself as an artist and promote your artwork using smart actionable communication strategies. We will go through various current methodologies such as understanding digital content, creating campaign objectives, applying marketing funnels, developing communication plans, and more, all leading to the launch of your new project.

Speaker: Patrick Baylan | Digital Marketing Specialist, What’s Up Montreal

Pre-registration is required.

This workshop is available both in-person as well as online.

If you registered for the in-person workshop please present yourself at the YES office, situated at 666 Sherbrooke Street West on the 7th floor, 15-30 minutes prior to the start time of the workshop.

If you registered for the online workshop, you will receive an email with instructions on how to log on a few hours prior to the start time of the workshop.