This two-part mini-series is designed to help artists gain the necessary business know-how to start their ventures on the right foot. Develop your artistic practice or business strategically in order to see real growth now!
This session will present the essential elements needed to set up your artistic practice or business effectively. Learn how to define your personal branding and online presence. We’ll also map out the steps to building your artist documentation (CV, statement, bio), gaining credibility in your field and so much more.
In part 2, we’ll help you to design your action plan, show you how to implement marketing and financial strategies, as well as discuss proven methods to avoid procrastination, and finally get things done. Find the information you need to move forward with a plan and understand how to monetize your art!
Speaker: Caroline Gauthier MBA, HEC & YES Artist Business Coach
About the speaker:
Caroline Gauthier first began her training as an opera singer, earning her music degree at Université de Montréal, before transitioning into theatre and film. Being of an entrepreneurial spirit, she soon began producing stage shows and short films and co-founding a film collective, where she saw her films selected in festivals in Canada, Europe and the United States. After a 12-year career in arts and media, realizing that managing and coordinating were among her core strengths, Caroline chose to pursue her passion for business by completing an MBA at HEC Montreal.
Known for her practicality, empathy, and rigor as well as for her ability for analysis and synthesis, Caroline Gauthier has long combined her creative sensibilities with her highly rational mindset in order to move projects forward both in the artistic realm as well as in the nonprofit sector.
As an artist business coach, she brings to the table her knack for structure, forging a vision and seeing things through. She is thrilled to use her business and creative skills to put them at the service of artist-entrepreneurs and help them with their projects, from ideation to fruition.
Pre-registration is required.
Cost: $35 for both workshops.
This workshop is available both in-person as well as online.
If you registered for the in-person workshop please present yourself at the YES office, situated at 666 Sherbrooke Street West on the 7th floor, 15-30 minutes prior to the start time of the workshop.
If you registered for the online workshop, you will receive an email with instructions on how to log on a few hours prior to the start time of the workshop. Please check your Spam/Junk folder if you have not received your email with instructions 1 hour prior to the start time of the workshop.