by YES | Dec 16, 2022 | Business, Entrepreneurship
There’s a pervasive myth that every great business idea stems from a ‘eureka’ moment. But outside of Hollywood movies, the journey rarely begins with a grand-slam idea. To start a business, start with a problem. Successful entrepreneurs are really in the business of...
by YES | Dec 9, 2022 | Business, Entrepreneurship
A go-to-market strategy (GTM) details how you’ll engage with customers when launching a new product or service. Strategies vary, but the end-goal is always the same: competitive advantage. 1. Define your target market Focus on early adopters—trendsetters with...
by YES | Nov 25, 2022 | Business, Entrepreneurship
Not quite sure about your business idea? Validation, the process of using channels like experimentation and user testing to learn more about your idea’s feasibility, can help guide you. The Validation Process Firstly, identify what you’re validating and set your...
by YES | Nov 4, 2022 | Business, Client Stories, Media Kit, News
L-R: Aki Tchitacov, Valérie Sagine-Toussaint, Alisha Wissanji, and Geoff Wagner | Photo credit: OK George! Studio The winner of the Iris Unger Recognition award for 2022 is Alisha Wissanji. Alisha Wissanji got her start tutoring immigrants when she was just 8 years...
by YES | Oct 26, 2022 | Business, Client Stories, News
In case you missed it, our Executive Director, Aki Tchitacov joined Laura Casella on Global Montreal’s Morning Show to speak about our services and our impact on the community. The segment also featured YES Board Member, Josef Azam (CEO | Design Shopp) who spoke...
by YES | Sep 26, 2022 | Artists, Business
As an artist, chances are you spend a lot of money creating your work. Your financial plan includes expenses like promotion, venue costs, hires, artist fees…but where does the revenue come from? Having a plan and a timeline in place before launching your art-based...
